Choice Properties’ Booth Features Sleek Mirrored Look - Event Marketer

Choice Properties’ Booth Features Sleek Mirrored Look

Gold Winner—Designer/Builder: Holman | Client: Choice Properties | Project: ICSC (Best Trade Show Environment, Under 50x50)
Brand: CHOICE PROPERTIES
Agency: HOLMAN
Awards: EXPERIENCE DESIGN AWARDS — BEST TRADE SHOW ENVIRONMENT (UNDER 50X50)
Year: 2014

Interior designers will tell you—mirrors can really open up a room. Choice Properties’ inclusion of mirrored façades not only gave its 40-foot by 20-foot exhibit at the ICSC show in Toronto a sleek look and feel, but also a larger appearance. Another element worth noting: the raised LED-lit flooring that encircled the footprint. The lighting effect, the color of which could be changed by remote control, gave the booth a virtual lift and a glowing edge against its neighbors.

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