Chipotle MLS Homegrown Game Aligns with Soccer Fans - Event Marketer

Chipotle MLS Homegrown Game Aligns with Soccer Fans

DB_Chipotle_2015 Ex
Brand: CHIPOTLE
Agency: REVOLUTION
Awards: EX AWARDS — BEST ACTIVATION OF A SPORTS SPONSORSHIP
Year: 2015
Research revealed that Chipotle customers share a close alignment with Major League Soccer fans. So the brand created Cultivating Youth Soccer, a program that ties back to Chipotle’s “Cultivate a Better…
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