Chevy Offers Big League Experiences at MLB FanFest - Event Marketer

Chevy Offers Big League Experiences at MLB FanFest

DB_Chevy_Sports_EX 2017
Brand: GENERAL MOTORS
Agency: JACK MORTON WORLDWIDE
Awards: EX AWARDS — BEST ACTIVATION OF A SPORTS SPONSORSHIP
Year: 2017
To rev up sales and market share in San Diego where it faces challenges by several competitors, Chevrolet as sponsor of the MLB All-Star Game set out to connect with the kid inside every fan segment, from…
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