Chevy Transforms an L.A. Hotel into a 3D Arcade Game - Event Marketer

Chevy Transforms an L.A. Hotel into a 3D Arcade Game - Event Marketer
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Chevy Transforms an L.A. Hotel into a 3D Arcade Game

Brand: GENERAL MOTORS CHEVROLET
Agency: PEARL MEDIA GOODBY SILVERSTEIN & PARTNERS STARCOM
Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF A/V
Year: 2012
Chevy gave consumers in Hollywood a taste of movie magic last December when it transformed the Roosevelt Hotel in Los Angeles into a three-dimensional Augmented Reality experience called the Chevy Sonic…
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