Chaco Footwear's Shoe App Draws Up 2D Custom Previews - Event Marketer

Chaco Footwear’s Shoe App Draws Up 2D Custom Previews

ETA_EventApp_Chaco_2015
Brand: CHACO FOOTWEAR WOLVERINE WORLDWIDE
Awards: EVENT TECHNOLOGY AWARDS — BEST EVENT APP
Year: 2015

Music festivalgoers are bound to rock out, socialize and snap photos, but they’re not likely to spend precious festival time trying on a pair of shoes. To jump this hurdle, Chaco Footwear set out on a 12-week, cross-country road trip dubbed “Fit For Adventure.” The campaign offered an augmented reality footwear experience that enabled consumers to view Chaco styles on their feet in real time—without the need to take off their shoes.

In order to make the tour as impactful as possible, Chaco partnered with 11 of the country’s major music festivals, providing the brand a platform to build awareness and drive engagement with masses of like-minded consumers each week. The program aimed to deepen the brand’s relationship with Chaco Nation—its most passionate fans—and connect with thousands of potential customers, while driving brand affinity by demonstrating its values.

To create the virtual try-on experience, Chaco developed a mobile shoe visualization app that allowed consumers to view a 2D image of up to 60 different shoe styles and colors on their feet from a birds-eye view by lining up the 2D image on an iPad screen over their right foot.

The engagement drove brand awareness among more than 500,000 festivalgoers, with 24,000 participating in the augmented reality experience and 5,551 taking the time to physically try on Chaco shoes. And that’s how you get a foot up on the competition.

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