CES Attendees Help Intel Build an Interactive Ecosystem - Event Marketer

CES Attendees Help Intel Build an Interactive Ecosystem

DB_Intel_2012 ETA
Brand: INTEL
Agency: FOGHORN CREATIVE STIMULANT WORLDSTAGE
Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF A SINGLE TECHNOLOGY (B-TO-C)
Year: 2012

With the theme “Connect to Life,” Intel’s booth at CES 2012 in Las Vegas featured a giant ecosystem of animated creatures whose interactions reflected the digital world in which Intel operates. But here’s the cool thing: this wondrous visual metaphor was created by the attendees themselves.

The experience began at input stations where cameras scanned their hands or any other object and seconds later generated an animated, bioluminescent organism based on the scan outline. The animations then became part of an intricate choreography of abstract creatures on a 168-foot long, 2,200-square-foot overhead wave-like projection map across the entire booth. Some of the life forms swam, some flew, others tumbled.

The experience allowed attendees to contribute to a living world that felt simultaneously technological and organic. People engaged with it continuously and enthusiastically, creating more than 30,000 life forms over four days, approximately one life form every 3.5 seconds.

Back to EventMarketer.com

SIGN UP FOR UPDATES!

Fill out the fields below to receive the latest news and special announcements from Event Marketer.

© 2018 Access Intelligence, LLC – All Rights Reserved. |