CES App Lets Attendees Build Their Show Map
Even some of the biggest trade shows in the industry have to work harder than ever to keep exhibitors coming back year after year. The 2011 Consumer Electronics Show last year developed a way to add value for its exhibitors with an app called MyCES that offered attendees an online interactive exhibitor directory, floor plan and agenda planner. The app was available as a free download online and on-site for the show’s 2,400 exhibitors and 140,000 attendees before, during and after the show.
The app had to be seamlessly intertwined with the existing CES web channels in order to meet the objectives of increasing the exhibitors’ visibility to attendees and pumping up lead generation. The app’s enhancements included showcased listings with static pictures, expanded descriptions, videos and multimedia presentations. The data showed that the attention grabbers and finely honed tools led to real results, including more than 1.3 million booth views of the virtual directory and floor plan, both of which produced more than 167,000 qualified leads for exhibitors.