Cerveza Tecate Hosts a Community Soccer Program - Event Marketer

Cerveza Tecate Hosts a Community Soccer Program

DB_Heineken_2008 Ex
Brand: CERVEZA TECATE HEINEKEN
Agency: ALCONE
Awards: EX AWARDS — BEST MULTICULTURAL EVENT CAMPAIGN
Year: 2008
Speaking to the heart of its Mexican-American market, Cerveza Tecate tapped into the group’s love of soccer by creating the Tecate Soccer Program. The highlight was the Copa Tecate, which featured 2,800…
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