Caterpillar's LED Exhibit Towers Light up Bauma - Event Marketer

Caterpillar's LED Exhibit Towers Light up Bauma - Event Marketer

Caterpillar’s LED Exhibit Towers Light up Bauma

Brand: CATERPILLAR
Agency: CIRC CORPORATE EXPERIENCE GMBH & CO. KG
Awards: EX AWARDS — BEST INTEGRATED TRADE SHOW CAMPAIGN
Year: 2008
At Bauma 2007 in Munich, one of the world’s largest trade fairs for construction machinery, Caterpillar made sure its program embodied the spirit of its offer: complete 360-degree solutions. Two 40-foot…
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