Carnival Gives New Ship a Rousing Media Launch - Event Marketer

Carnival Gives New Ship a Rousing Media Launch

DB_Carnival_2012 Book
Brand: CARNIVAL
Agency: ARNOLD WORLDWIDE
Awards: EX AWARDS — BEST PRESS/MEDIA EVENT
Year: 2012
To support the launch of its Carnival Magic ship, Carnival Cruise Lines knew it needed to create a splash in the port city of Galveston, Texas, that would create a wave of publicity nationally. So…
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