Capital One Promotes Community Theme at SXSW - Event Marketer

Capital One Promotes Community Theme at SXSW

DB_Gold_Capital One_EDA 2015
Brand: CAPITAL ONE
Agency: MIRROR SHOW MANAGEMENT
Awards: EXPERIENCE DESIGN AWARDS — BEST TRADE SHOW ENVIRONMENT (UNDER 50X50)
Year: 2015

Capital One’s Future of Banking installation was as warm and friendly as a neighborhood coffee bar. While fresh-brewed coffee and a community table attracted the digital natives, film and music buffs and cultural leaders who attend SXSW, glass shelving, wood-grain louvers and Mondrian-like grid structures that housed monitors and graphics completed its picture of a bank of the future—one where people would want to linger and perhaps even socialize.

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