Canon Expo Offers Projection Experiences and 360-Degree Tours - Event Marketer

Canon Expo Offers Projection Experiences and 360-Degree Tours

ETA_AV_Cannon_2015
Brand: CANON
Agency: DENTSU AMERICA IMAGINATION THE AMERICAS
Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF A/V
Year: 2015

Every five years Canon showcases its forward thinking in a trade show that visits  New York City, London, Paris, Australia and Tokyo. In New York City’s Jacob K. Javits Center, the Expo this year offered a 110,000-square-foot immersion into Canon’s See Impossible theme.

Eleven areas visually showcased key industries. For example, a “Yankee Stadium” area featured bleachers and on-field athletes along with information on cameras and lenses. A Chelsea art gallery was outfitted with cutting-edge printers. Additional zones focused on imaging, home, enterprise, film production, customer experience, university and more.

The Expo leveraged technology and creativity to offer an experience that could be touched and viewed. Engagements included tunnel projection, a series of screens hanging from the ceiling that greeted attendees at the main door, cube projection suspended from the truss that featured call-to-action lines and other content. Those unable to attend could access the experience via a 360-degree tour from their computers, phones and tablets. The Expo touched 9,000 attendees, received more than one million website hits and garnered positive reviews from industry analysts.

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