Canadian Tire's Live-Stream Links Olympians and Fans - Event Marketer

Canadian Tire’s Live-Stream Links Olympians and Fans

Canadian Tire’s Live-Streamed Red Door to Rio Experience Connects Olympic Athletes with Fans
Brand: CANADIAN TIRE
Agency: WONDERMAKR
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST USE OF A SINGLE TECHNOLOGY (B-TO-C)
Year: 2016
For fans and family, Rio may have felt like a world away. But to reduce the “distance” between athletes and fans, and athletes and their families, Canadian Tire created Red Door to Rio, a physical…
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