Canadian Club Sends Consumers on a Wild Whisky Chase - Event Marketer

Canadian Club Sends Consumers on a Wild Whisky Chase

DB_CanadianWhisky_Book1
Brand: CANADIAN CLUB WHISKY
Year: 2010
In 1967, Canadian Club Whisky began hiding cases of its whisky around the world and sponsoring hunts in which consumers competed to find them. In 2009, the brand resurrected its Hide A Case program to…
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