Cadillac Promotes 'Dare Greatly' Theme with Regal Design - Event Marketer

Cadillac Promotes ‘Dare Greatly’ Theme with Regal Design

DB_Gold_GM_EDA 2015
Brand: GENERAL MOTORS
Agency: CZARNOWSKI
Awards: EXPERIENCE DESIGN AWARDS — BEST TRADE SHOW ENVIRONMENT (50?X50? AND UP)
Year: 2015

Cadillac’s 2015 NYIAS exhibit exemplified the brand’s new “Dare Greatly” theme in every way possible, from its grand, regal exterior “Iris,” a massive semi-circular structure rising above the show floor and encased with 500 14-foot long independent tubular steel spires tipped with two acrylic LEDs, to the curved LED screen wrapping the interior. A glass Element Wall embraced the Iris and created a backdrop for the entire space, which was installed in only four days.

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