Cadillac Lands its Target Demo with Digital Savvy - Event Marketer

Cadillac Lands its Target Demo with Digital Savvy

DB_General Motors_2014 ETA
Brand: GENERAL MOTORS
Agency: ESHOTS JACK MORTON WORLDWIDE
Awards: EVENT TECHNOLOGY AWARDS — BEST EVENT CAMPAIGN MICROSITE/WEB PAGE/HUB
Year: 2014
From pre-registration microsites and on-site data capture to post-event communication and video retrieval, all touchpoints in this consumer experience were simple and elegant—just what you’d expect…
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