Budweiser Woos Latino Consumers with Noche De Pasion - Event Marketer

Budweiser Woos Latino Consumers with Noche De Pasion

DB_Gold_Anheuser-Busch noche_2005 Ex
Brand: ANHEUSER-BUSCH
Agency: RELAY SPONSORSHIP & EVENT MARKETING
Awards: EX AWARDS — BEST PROPRIETARY PROPERTY (CONSUMER)
Year: 2005
Anheuser-Busch wanted to build Budweiser’s relevance and improve its image among adult Latino consumers, so it brought together the segment’s passions for sports, music and nightlife under one roof…
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