Budweiser Quenches Festivalgoers' Thirst for Tech - Event Marketer

Budweiser Quenches Festivalgoers’ Thirst for Tech

Bud Takes on SXSWi with a Beer Garage
Brand: ANHEUSER-BUSCH
Agency: PRO-JECT THE UPRISING CREATIVE
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST USE OF A SINGLE TECHNOLOGY (B-TO-B)
Year: 2016
As a first-time beer sponsor at South by Southwest (SXSW), Anheuser-Busch InBev wanted to give attendees a taste of its market leadership—as well as its Budweiser Signature Draught. The Budweiser Beer…
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