Bud Light's 'Selfie City' Boosts Content Capture - Event Marketer

Bud Light’s ‘Selfie City’ Boosts Content Capture

DB_Bud 2_2014 ETA
Brand: ANHEUSER-BUSCH
Agency: DWINQ MOSAIC
Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF FACEBOOK
Year: 2014
It was a once-in-a-lifetime event that needed to be captured: Bud Light’s Whatever, USA campaign, which awarded 1,000 unsuspecting consumers with a weekend of experiences where they continuously proved…
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