Bud Light Sponsorship Targets Hispanic Soccer Fans - Event Marketer

Bud Light Sponsorship Targets Hispanic Soccer Fans

DB_Bud light_Multicultural_EX 2017
Brand: BUD LIGHT
Agency: REMEZCLA
Awards: EX AWARDS — BEST MULTICULTURAL EVENT CAMPAIGN
Year: 2017
Copa America is Latin America’s biggest soccer tournament, so when the competition headed to the United States for the first time in celebration of its 100th anniversary, Bud Light seized the opportunity…
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