Bud Light Hosts Rock, Paper, Scissors Tournament - Event Marketer

Bud Light Hosts Rock, Paper, Scissors Tournament

DB_BudLight_2007 Ex
Brand: ANHEUSER-BUSCH BUD LIGHT
Agency: THE SPARK
Awards: EX AWARDS — BEST NIGHTLIFE MARKETING CAMPAIGN
Year: 2007
Yes, there really is an association dedicated to the, um, sport of Rock, Paper, Scissors. Looking to hit bars with something a little irreverent, Bud Light leveraged its sponsorship of the USA Rock Paper…
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