Bud Light Erects a Patio Made for Social Sharing - Event Marketer

Bud Light Erects a Patio Made for Social Sharing

DB_Gold_Bud Light_EDA 2015
Brand: ANHEUSER-BUSCH
Agency: GEORGE P. JOHNSON
Awards: EXPERIENCE DESIGN AWARDS — BEST PERMANENT CORPORATE/RETAIL INSTALLATION
Year: 2015

Inside the San Francisco 49ers new home at Levi’s Stadium, Bud Light erected a patio that amplifies the fan experience without taking away from the game. Built for social sharing, the patio features a digital wall collage of 10 screens displaying social media feeds. At the heart of the space, the Party Pit offers exclusive views of the field, a bar and a stage where local bands and djs perform. Local graffiti art adds a finishing touch to the patio’s urban design.

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