BT Global Services Meeting Offers Holographic Experiences - Event Marketer

BT Global Services Meeting Offers Holographic Experiences

DB_GlobalServices_Ex 2008
Brand: BT GLOBAL SERVICES UK
Agency: GEORGE P. JOHNSON
Awards: EX AWARDS — BEST PRODUCTION OF AN EVENT (B-TO-B)
Year: 2008

To keep its employees in the loop after a period of internal change and restructuring, BT Global Services UK gathered all its troops at the Game On Sales Kick-Off Conference last June. The theme Game On reinforced the global communications provider’s vision of not only being in the game, but also defining it. The Game On concept was infused into every part of the program, including content, creative communications and entertainment leading up to the event.

On event day, 1,800 attendees were treated to a spectacle of holographic communications technology choreographed to executive presentations, technology demonstrations and performance awards programs. The color show was achieved via a Pepper’s Ghost screen. In this optical illusion, presenters stood behind the screen and interacted with a larger than life 3-D video graphic. Visual elements seemed to simply appear in mid air, morph and then vanish when the presentation was over.

When motivational speaker Dame Ellen McArthur spoke, she was surrounded by 3D footage that made it appear as if she were actually sailing, complete with the sounds of crashing waves and wind echoing to give the audience a taste of the adventure. By mixing the virtual and physical worlds, BT’s message of technological innovation came through.

Post-event surveys proved the event was a success. Attendees gave it an 8.21 out of 10 when asked if it succeeded in celebrating the success achieved by the BT sales team, an 8.22 out of 10 when asked if it inspired and motivated, an 8.42 out of 10 when asked if it demonstrated and articulated the BTGS vision, business strategy and future propositions and solutions and an 8.57 out of 10 when asked if it delivered a unique experience.

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