Boston Biomedical Exhibit Offers an Educational Oasis - Event Marketer

Boston Biomedical Exhibit Offers an Educational Oasis

DB_Silver_Boston Biomedical_EDA 2015
Brand: BOSTON BIOMEDICAL
Agency: ACCESS TCA
Awards: EXPERIENCE DESIGN AWARDS — BEST TRADE SHOW ENVIRONMENT (UNDER 50X50)
Year: 2015

Boston Biomedical’s 900-square-foot space at ASCO 2015 created a comfortable, defined space on the show floor that showcased its corporate identity and educated oncologists about current research in genomic cancer therapies. Two towers displayed panels of information and backlit graphics along the back of the exhibit showed the company’s pipeline. Informal seating, counters and a series of hanging fabric signs completed the effect of a room that was inviting and educational—just what the doctor ordered.

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