Boeing Entices Consumers with iPod Giveaway Drawing - Event Marketer

Boeing Entices Consumers with iPod Giveaway Drawing

DB_Silver_Boeing ts_2005 Ex
Brand: BOEING
Agency: TREEHOUSE EVENTS
Awards: EX AWARDS — BEST INTEGRATED TRADE SHOW CAMPAIGN
Year: 2005

Boeing had visitors flocking to its booth at the World Airline Entertainment Association show in Seattle, thanks to walking PDAs and an iPod giveaway.

Trying to spread the word about Connexion, its on-board high-speed Internet service, Boeing decided to tap the cachet of Apple’s iPod. Attendees who visited with Boeing reps were eligible to win one of the players in daily drawings.

Boeing deployed two walking billboards, costumed as PDAs, who distributed iPod-shaped handouts that detailed the promotion and directed guests to the booth.

In addition to providing info about the in-flight Internet service, the exhibit allowed visitors to pose for photos—either standing next to those cuddly PDA characters or in front of a branded backdrop of the Seattle skyline. Reps met with 3,000 attendees during the four-day show and Boeing reported that daily traffic to the Connexion Web site tripled.

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