BMW Ties Test Drives to Susan G. Komen Nonprofit - Event Marketer

BMW Ties Test Drives to Susan G. Komen Nonprofit

DB_BMW_2007 Ex
Brand: BMW
Agency: OCTAGON
Awards: EX AWARDS — BEST ACTIVATION OF A CAUSE SPONSORSHIP/COMMUNITY TIE-IN
Year: 2007
BMW has enjoyed a longstanding partnership with Susan G. Komen for the Cure (the nonprofit formerly known as the Susan G. Komen Breast Cancer Foundation)—2006 was the sponsorship’s 10th anniversary,…
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