Blanco Hosts a Tweetup to Drive Booth Traffic - Event Marketer

Blanco Hosts a Tweetup to Drive Booth Traffic

DB_ICFF1_2012 ETA
Brand: BLANCO
Agency: FRANK ADVERTISING MODENUS
Awards: EVENT TECHNOLOGY AWARDS — BEST TECHNOLOGY TO BUILD EVENT ATTENDANCE
Year: 2012

Blanco, a German manufacturer of sinks and faucets, executed a tweetup event at the International Contemporary Furniture Fair (ICFF) in New York City in May with a goal of driving traffic to the brand’s trade show booth and to pull in external media attention for new product launches.

ICFF is a small regional show so there is no active press room, and media coming to the show needs to be directed to the booth to get a press kit. Blanco invited designers and bloggers to come to the booth at a designated hour for the Champagne and Cupcakes tweet up. The brand also worked with charity Water for People and for every Blanco tweet, the brand donated $1 to the organization for its water conservation efforts.

The charity portion generated $200 for Water for People and the tweets generated 970,000 impressions on Twitter (based on number of tweets multiplied by followers of those designers tweeting).

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