BlackBerry and RIM Boosts Awareness on U2 Tour - Event Marketer

BlackBerry and RIM Boosts Awareness on U2 Tour - Event Marketer

BlackBerry and RIM Boosts Awareness on U2 Tour

Brand: BLACKBERRY RIM
Agency: NCOMPASS INTERNATIONAL
Year: 2009
BlackBerry hit the road on the U2 360 World Tour with multiple objectives in mind. One: reach a global audience and change the perception that its smartphone is only for the business user. Two: give RIM…
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