BET Brings a Multi-Pronged Strategy to HBCU Campuses - Event Marketer

BET Brings a Multi-Pronged Strategy to HBCU Campuses

DB_BET_Multicultural_EX 2017
Brand: BET NETWORKS
Agency: IN HOUSE
Awards: EX AWARDS — BEST MULTICULTURAL EVENT CAMPAIGN
Year: 2017
How does a brand win the attention of a modern college student? The same way brands have been doing it for years—tailgating and giveaways. That’s exactly how BET Networks connected with students at…
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