Best Buy Launches Guitar Hero III with Midnight VIP Parties - Event Marketer

Best Buy Launches Guitar Hero III with Midnight VIP Parties

DB_BestBuy_Ex 2008
Brand: BEST BUY
Agency: NCOMPASS INTERNATIONAL
Awards: EX AWARDS — BEST PRODUCTION OF AN EVENT (CONSUMER)
Year: 2008
For its Guitar Hero III Launch, Best Buy was thinking big. From a charity component and midnight openings to a VIP party—it was on. The festivities were kicked off with midnight openings at stores across…
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