Beneficial Leverages Gamification to Draw Consumers - Event Marketer

Beneficial Leverages Gamification to Draw Consumers

DB_Silver_Beneficial_2006 Ex
Brand: BENEFICIAL
Agency: FEATHERLITE
Awards: EX AWARDS — BEST VEHICLE DESIGN
Year: 2006
The Beneficial Driver’s Seat tour zoomed into 18 NASCAR racing venues, entertaining visitors with a variety of interactive elements. The 60-foot-by-70-foot environment featured motion-based racing simulators,…
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