Batesville Tour Results in Ample Business Meetings - Event Marketer

Batesville Tour Results in Ample Business Meetings

DB_Silver_Batesville Casket_2006 Ex
Brand: BATESVILLE CASKET
Agency: MOBILITY RESOURCE ASSOCIATES
Awards: EX AWARDS — BEST MOBILE MARKETING PROGRAM
Year: 2006

The first brand in the casket industry to tap the mobile tour realm, Batesville took its products directly to independent funeral homes, giving potential customers a chance to learn more about the brand. Based on the number of sales meetings completed, the tour was a real success, helping the company reach 6,487 funeral professionals from 2,888 funeral homes over the course of the year. That total exceeded the average number of customer visits to Batesville headquarters by more than 400 percent.

Two 53-foot semi trailers expanded into a 1,000-square-foot exhibit area, with video presentations as the focal point of the experience. Large-format graphics and cutaway casket displays helped provide the visuals for the tour, which usually set up shop at hotels or Batesville warehouse facilities for three-day stints. The environment was designed to educate visitors, while reinforcing the brand’s image of understanding and innovation. After the tour, key customers received a follow-up letter from Batesville and a clock to remind them of their visit.

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