Bacardi's On-Premise Tour Ends at Music Events - Event Marketer

Bacardi’s On-Premise Tour Ends at Music Events

ETA_DigLive_Bacard_2015
Brand: BACARDI
Agency: GMR MARKETING
Awards: EVENT TECHNOLOGY AWARDS — BEST DIGITAL+LIVE CAMPAIGN (B-TO-B) EVENT TECHNOLOGY AWARDS — BEST DIGITAL+LIVE CAMPAIGN (B-TO-C)
Year: 2015
To recruit more male rum drinkers ages 21-24, and connect its brand to the music and entertainment scene, Bacardi this fall launched the Untameable Tour, a program that started in bars and ended at epic…
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