Azerbaijan Highlights its Heritage with Digital Media - Event Marketer

Azerbaijan Highlights its Heritage with Digital Media

DB_Silver_Azerbaijan_EDA 2015
Brand: AZERBAIJAN
Agency: SIMMETRICO
Awards: EXPERIENCE DESIGN AWARDS — BEST COLLECTION OF TECHNOLOGY INTERACTIVES
Year: 2015

To highlight its heritage and biodiversity, the country of Azerbaijan activated a pavilion at Expo Milano. Its three-story footprint included images of the country’s cultural legacy displayed through time-lapse videos and stop-motion animation, and an installation of screens called Portraits of Azerbaijan representing a cross section of society. An interactive journey through the country’s capital, augmented reality stations and interactive flowerbeds rounded out the cultural history lesson. Of the 3.25 million people who experienced the exhibit, 50,000 registered to receive more information.

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