Axe Redefines Masculinity with a Sleek Press Event - Event Marketer

Axe Redefines Masculinity with a Sleek Press Event

2016_Ex_EX_Press_Unilever
Brand: UNILEVER
Agency: UNITED ENTERTAINMENT GROUP
Awards: EX AWARDS — BEST PRESS/MEDIA EVENT
Year: 2016
This was a press event as bold as Axe’s marketing tactics, one that launched the brand’s new narrative and garnered its largest press coverage to date—more than four billion p.r. impressions across…
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