AWS Updates its Dev Conference With Digital Signage - Event Marketer

AWS Updates its Dev Conference With Digital Signage

db_aws_edta_2016
Brand: AMAZON WEB SERVICES
Agency: ETECH OPUS AGENCY
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST USE OF A SINGLE TECHNOLOGY (B-TO-B)
Year: 2016

The digital signage at last fall’s Amazon Web Services’ AWS re:Invent conference replaced traditional printed signage with a flexible, scalable solution that communicated updated content and relevant information to attendees throughout the event. And with attendance more than doubling year over year for the conference, the need for frequent updates on locations, times and anticipated attendee movement was paramount.

The answer? Four “Agenda Central” locations composed of four 75-inch LED displays mounted in portrait orientation on a branded wall on four highly trafficked floors. Each “Agenda Central” provided attendees a quick and easy way to gather information for their next activity and helped them navigate their way. As the days progressed, the signs shifted their content to provide nightly activities and visuals. In addition, 27 custom-branded “PowerPortable” 55-inch room signs, which can be disassembled and reassembled by one person in minutes, kept attendees up to date and reduced labor and equipment cases storage costs.

A team of experts in the right roles resulted in a smoothly developed and deployed large screen live network instead of outdated printed signs and generic a/v equipment, a giant step forward in today’s digital age.

 

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