AutoDesk's Annual Sales Conference Opener Roars to Life - Event Marketer

AutoDesk’s Annual Sales Conference Opener Roars to Life

Gold Winner—Designer/Builder: Tencue Productions | Client: AutoDesk | Project: One Team Conference 2014 (Best B-to-B Event Environment)
Brand: AUTODESK
Agency: TENCUE PRODUCTIONS
Awards: EXPERIENCE DESIGN AWARDS — BEST B-TO-B EVENT ENVIRONMENT
Year: 2014

At One Team Conference, AutoDesk’s annual sales and leadership event, the brand incorporated a two-part conference opener designed to reorient AutoDesk’s sales force by disorienting them first. It kicked off in a stark, standing-room-only space that dramatically came to life with a roaring fleet of trick motorcycle riders, screaming guitar riffs and showers of sparks from metal grinder-wielding performers. A 200-foot scrim then dropped to reveal a 50-foot convex screen pulsing like a strobe light with powerful images that eventually gave way to the show’s opening video.    

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