Augmented Reality Transforms Monster's SHRM Booth - Event Marketer

Augmented Reality Transforms Monster’s SHRM Booth

DB_Monster_2011 ETA
Brand: MONSTER
Agency: ACCESS TCA INHANCE DIGITAL
Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF A SINGLE TECHNOLOGY (B-TO-B)
Year: 2011

Looking for talented employees and seeking the right job have come a long way since the days of circling the want ads. So to prove to HR professionals that its tools are tech-savvy and industry leading, Monster rolled out a new booth at the 2010 Society for Human Resource Management (SHRM) show in San Diego that was teeming with high-tech engagements.

Monster’s Augmented Reality technology took center stage as the tech to check out as it transformed a perennial favorite—the demo station passport—into an interactive experience that continued after the event was over. The brand encoded the backs of SHRM event passports with an augmented reality sequence featuring an animated introduction to 6Sense (Monster’s semantic-base search technology) that came to life when placed in front of one of the booth’s web cam stations. The guest could then see themselves in a 55-inch 3D Sony Bravia display, where it appeared that they held a 3D animated virtual character in their hands. After the attendees completed the passport program, they received a take-home piece that allowed them to experience more AR magic on their personal computers and vie for a chance to win an iPad.

The experience turned a traditional 2D product demo into an immersive experience where consumers literally held the product in the palm of their hand.

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