AT&T Tackles College Football with Video Mash-Ups - Event Marketer

AT&T Tackles College Football with Video Mash-Ups

DB_ATT_2007_Ex
Brand: AT&T
Agency: THE MARKETING ARM
Awards: EX AWARDS — BEST ACTIVATION OF A SPORTS SPONSORSHIP
Year: 2007
College football fans are generally pretty passionate about their favorite teams. With a 14-school portfolio to leverage, AT&T’s missions were to use that passion to create a point of difference…
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