Athens Rebrands Itself Via Olympic Games Ceremonies - Event Marketer

Athens Rebrands Itself Via Olympic Games Ceremonies

Athens 2004 Opening Ceremony
Brand: ATHENS ORGANIZING COMMITTEE
Agency: JACK MORTON WORLDWIDE
Awards: EX AWARDS — BEST PRODUCTION OF AN EVENT (CONSUMER)
Year: 2005
It was, by just about any measure, the biggest event of the year. The ceremony that kicked off the Summer Olympics in Athens unfolded in front of 72,000 attendees and four billion TV viewers. Pulling it…
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