Under Armour Wristbands Offer Frictionless Fun - Event Marketer

Under Armour Wristbands Offer Frictionless Fun

DB_UnderArmour2_2013 ETA
Brand: UNDER ARMOUR
Agency: THUZI
Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF RFID/NFC
Year: 2013
Under Armour knew it could leverage RFID to turn its NFL Experience into an interactive event that would be powerful enough to drive every registered attendee to pass the experience along to at least 10…
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