Aquafina Deploys 'Spotters' to Award Cash Prizes - Event Marketer

Aquafina Deploys ‘Spotters’ to Award Cash Prizes

DB_Aquafina_2004 Ex
Brand: AQUAFINA PEPSI
Agency: EURO RSCG & TLP
Awards: EX AWARDS — BEST MULTI-MARKET EVENT (CONSUMER)
Year: 2004
Pepsi-Cola Co. broke from the typical under-the-cap sweeps for Aquafina last summer when it sent street teams into 83 markets to award a collective 40,000 cash prizes to consumers spotted with its new…
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