AOL Unleashes High-Tech Storytelling Devices at NewFront - Event Marketer

AOL Unleashes High-Tech Storytelling Devices at NewFront

ETA_AV_AOL_2015
Brand: AOL
Agency: BARKLEY KALPAK AGENCY
Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF A/V
Year: 2015

AOL went into the 2015 NewFront with one key message: that it provides celebrity-focused, original programming and consistent video content 365 days a year. With that Content 365 message in mind, A/V immersed attendees in the Content 365 offering. Packaged under the theme of “Unleash,” the NewFront conveyed that AOL is unleashing a new breed of storytelling, delivering content to consumers here, there and everywhere.

While celebrities were on hand to promote the content, video was the star of the event. Massive widescreen and overhead ceiling projection literally surrounded the audience in the video content that supported the Unleashed theme as attendees felt the scope of Content 365 in a visceral way. The opening video created a “wow!” moment and set the tone for the evolution of content consumption, with AOL at the forefront. Additional videos supported the breakdown of content consumption by format rather than the traditional daypart, such as small screen “snackable” content, all-screen storytelling and big-screen streaming. A 40-foot wall featuring 365 iPads streamed continuous footage demonstrating the magnitude of AOL content. For AOL’s new live morning show RISE, a live segment was created on the main stage during the presentation. All told, it was an immersive, Content 365-experience.

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