AOL Employs a Mobile Video Theme at Future Front 2015 - Event Marketer

AOL Employs a Mobile Video Theme at Future Front 2015

DB_Gold_AOL_EDA 2015
Brand: AOL
Agency: BARKLEY KALPAK AGENCY
Awards: EXPERIENCE DESIGN AWARDS — BEST COLLECTION OF TECHNOLOGY INTERACTIVES
Year: 2015

To command attention on the first day of Ad Week, AOL executed an event aimed at showcasing how the brand is uniquely positioned to mobilize data and content for the future. The premise: Go big or go home. Highlights included an Immersion Tunnel that enveloped attendees in 60-seconds of video content and messaging; the launch of the go90 app; a three-story dj tower; and a massive presentation space featuring a projection screen lit by 12 20K projectors.

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