Animal Planet's Expo Brings a Theme Park to the People - Event Marketer

Animal Planet's Expo Brings a Theme Park to the People - Event Marketer

Animal Planet’s Expo Brings a Theme Park to the People

Brand: ANIMAL PLANET DISCOVERY COMMUNICATIONS
Agency: JAVELIN
Awards: EX AWARDS — BEST PROPRIETARY PROPERTY (CONSUMER)
Year: 2008
To promote Animal Planet and Discovery Communications brands, the Animal Planet Expo hit the road taking its very own mobile theme park to the people. Stretching for 100,000 square feet, the mobile park…
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