Animal Planet Unleashes Piranhas to Promote Show - Event Marketer

Animal Planet Unleashes Piranhas to Promote Show

DB_Pirhana_AnimalPlanet_Book1
Brand: ANIMAL PLANET
Agency: PIERCE TURTLE TRANSIT
Year: 2009
To promote the second-season premiere of “River Monsters,” Animal Planet unleashed five tricked out smart cars made to look like a swimming school of piranhas on the streets of New York City. For four…
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