AMP Taps Tastemakers and Retailers to Draw Consumers - Event Marketer

AMP Taps Tastemakers and Retailers to Draw Consumers

DB_Gold_Pepsi - Amp_2010 Ex
Brand: PEPSI
Agency: PGW EXPERIENCE
Awards: EX AWARDS — BEST MULTI-MARKET EVENT (CONSUMER)
Year: 2010
Set on differentiating itself from the nearly 150 energy drinks in the market, AMP targeted key influencers in local markets to get out its message. To pique the interest of the 18- to 25-year-old male…
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