Ameriquest Turns Press Event into a Stones Concert - Event Marketer

Ameriquest Turns Press Event into a Stones Concert

DB_Gold_Ameriquest_2006 Ex
Brand: AMERIQUEST
Agency: EVENT RESOURCES
Awards: EX AWARDS — BEST PRESS/MEDIA EVENT
Year: 2006

The Stones’ 2005 world tour kicked off in style for members of the media and fans—with a surprise three-song performance by Mick and the boys at New York City’s Juilliard School. Pre-event press information indicated that the band would be giving a routine press conference to kick off its new tour, and the media (as well as 10,000 Stones fans) turned out. After some brief remarks from the band’s tour manager, the Stones kicked into the surprise performance on the music school’s outdoor balcony. Multiple camera crews were on hand to beam the proceedings live via satellite to media outlets around the world. Afterwards, the show was edited down and available to fans on DVD and via Internet downloads.

The band’s sold-out world tour generated publicity for Ameriquest’s commitment to live music, while the launch event received press from national outlets including NBC’s “Today” and The New York Times.

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