American Express Refreshes it US Open Experience - Event Marketer

American Express Refreshes it US Open Experience

DB_Amex_2012 Book
Brand: AMERICAN EXPRESS
Agency: DIGITAS MOMENTUM WORLDWIDE WE LIKE SMALL
Awards: EX AWARDS — BEST ACTIVATION OF A SPORTS SPONSORSHIP EX AWARDS — BEST OVERALL USE OF TECHNOLOGY
Year: 2012
American Express is a long-time sponsor of tennis’ US Open, but the brand was looking to reinvigorate its on-site activation. The result: the 2,500-square-foot US Open American Express Fan Experience. For…
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