AMD Uses 3D to Attract Broadcasting and Film Pros - Event Marketer

AMD Uses 3D to Attract Broadcasting and Film Pros

DB_Silver_Advanced Micro Devices_2006 Ex
Brand: ADVANCED MICRO DEVICES
Agency: MC2
Awards: EX AWARDS — BEST INTEGRATED TRADE SHOW CAMPAIGN
Year: 2006

A retro-futuristic space encouraged visitors to “Break Free” from the limits of competitors’ technology, part of an effort by AMD to make sure everyone at the National Association of Broadcasters show knew its microprocessors are the go-to option for broadcasting and film professionals.

To get the buzz going, pre-show mailers drove traffic to the booth with invitations to a keynote address, where Hollywood producer Jeffrey Katzenberg described how AMD technology contributes to filmmaking. At the booth, AMD offered presentations and demos on its broadcast, motion picture and animation technology. For a lighthearted but informational touch, hidden messages posted throughout the exhibit—but visible only with 3-D glasses that booth staff handed out—gave visitors the opportunity to sign up for daily drawings for laptop computers.

At night, the brand partnered with Microsoft to host a VIP event at a local night club. More than 2,000 visited the booth over the course of the show, and 58 percent of those surveyed said their impressions of the brand improved after visiting the exhibit.

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